NOOK & SCENT

We carried out a complete redesign and restyle of the store to reflect the new brand identity, offering a sensory experience throughout theCustomer Journey.

We migrated the current variants to individual products to link specific content by scent and implemented custom bundles, combining bundle logic with product linking without compromising navigation.

We designed a quiz to help users identify their "aromatic profile", generating product suggestions, descriptions and sensory videos by category, with final action towards the corresponding collection.