When the holiday season arrives, e-commerce businesses must prepare for El Buen Fin, the biggest shopping event of the year. This year, the highly anticipated weekend begins on Friday, November 17, and ends on Monday, November 20. We understand the importance of seizing this opportunity, so we'll delve deeper into our recommendations for online stores with this comprehensive guide to help you succeed during El Buen Fin week.
Increase Average Purchase Value with Attractive Bundles
Offering attractive bundles is one of the most effective ways to increase your average order value. To develop compelling offers, combine your best-selling products with those that may be underperforming. The key is simplicity, so choose memorable deals like "9 for $999." This simplifies the decision-making process and encourages customers to make larger purchases.
Create Expectations
Let your customers know that Buen Fin deals are the best available all year. This is essential, as some customers look forward to these big price reductions. Use short coupon codes, no more than six characters, instead of simply changing the prices.
For smaller brands, it's recommended to start promotions a few days in advance, and a week in advance for larger brands. Organize your sales by category, reserving the biggest discounts for the last day of Buen Fin. Treat your best customers—the most loyal 15%—like VIPs by providing them with exclusive coupon codes a few days before the sale.
- For example, if you sell bedding, instead of using a coupon like "56KLMN," use "VIP25" to let your most loyal customers know they have a special discount just for them. During Black Friday week, you could start your promotions this way:
- Friday: 40% off pillowcases.
- Saturday: 40% off linen and hemp sheets.
- Sunday : 40% off all products!
- Monday: 40% off bedspreads.
Improve your email marketing
Your email campaigns are extremely important during Black Friday. Create a series of emails starting at 1:00 AM, followed by one at 9:00 AM, another at 3:00 PM, and a "last chance" email at 10:00 PM. For a better user experience, make sure discounts are applied automatically. Don't stop; email marketing can significantly increase revenue during those days!
You might be interested in: 8 actions to increase online sales.
Gradual Promotions
Tiered promotions have the potential to completely change the course of your Black Friday campaign. The idea is simple: start with prices slightly higher than your average ticket price. Offer increasingly larger discounts as customers move through the tiers to incentivize them to buy more on higher-priced offers.
- Basic Knowledge of Tiered Discounts: Customers receive different discount amounts from tiered discounts depending on how much they spend. For example, a customer might receive a 10% discount on a $50 purchase, a 20% discount on a $100 purchase, and a 30% discount on a $150 purchase. This tactic rewards customer loyalty and encourages them to spend more to earn larger discounts.
-
Reliable Tiered Discount Schemes: Consider your target audience and the products you sell when setting up tiered discounts. Start with three levels and adjust as needed. Here's an example:
- 10% discount on orders over $50 on the first level.
- 20% discount on orders over $100 on the second level.
- 30% discount on orders over $150 on the third level.
Remember to make sure your customers are aware of these levels through email campaigns, website banners, and social media posts.
Promote Packages in a Creative Way
Make your bundles engaging and customer-focused. Create bundle names that appeal to your target audience. For example, if most of your Buen Fin customers are from Mexico City, consider "CDMX Kitchen" for appliances. Alternatively, highlight the bundle's benefits by calling it an " Anti-Aging Bundle" instead of a generic " Skincare Bundle." Your bundles can stand out and meet specific customer needs with creative names.
Use Landing Pages
Consider creating dedicated landing pages to promote your Black Friday deals instead of making structural changes to your online store. Create subdomains for these pages, if possible. Each landing page should answer questions such as "What's on offer?" and other important ones for potential customers. Why should I buy it? Why should I choose this brand? When can I expect to receive it? To convert visitors into buyers, the information must be clear and easy to understand.
Optimize the Entire Website
Get ready for the Black Friday rush on every online store! Implement cross-selling and upselling tools, display trust signifiers , and make sure your site is responsive—remember, most of your visitors will be using mobile devices. A seamless and user-friendly experience is essential for customer retention.
You might be interested in: Why is it important to optimize your online store?
Attractive Titles and Pop-ups
Make sure the message and benefits of the promotion are reflected in your email pop-ups and subject lines. Get creative and even gamify the experience to engage consumers and persuade them to click on your calls to action .
Boost your Social Media
During Black Friday week, triple the amount of social media content you produce. Ask yourself, "What would they like to see?" while imagining your typical customer, who represents about 65% of your audience. Make sure your content is relevant to their needs and generates excitement about your Black Friday deals.
Bonus Tip: Recognize the Importance of Gift Cards
Keep in mind the importance of gift cards during Black Friday. They make excellent last-minute gifts, and many customers appreciate the flexibility they offer. Promote your gift cards as the perfect option for customers who may be hesitant to make certain purchases. In your marketing efforts, emphasize their practicality and wide range of uses.
Conclusion
A well-designed strategy for El Buen Fin has the potential to completely transform online stores. Are you ready to maximize sales and take advantage of the fantastic opportunities El Buen Fin offers with these tips for your online store? Create a memorable shopping experience for your customers by starting to plan ahead and staying creative. With Getmore by your side, success during the holiday season is very possible!
