If you've recently felt something is wrong with your e-commerce business, it's time to find solutions. Don't put it off any longer; remember that every day lost is reflected in your sales, and therefore, in the prosperity of your business.
Before getting into the subject, it is important to address some basic concepts, but without including too much technical jargon so that reading this note does not become confusing and boring.
What is SEO?
It is responsible for giving visibility to your store's website, so that several people can find it on search engines like Google.
This is achieved by emphasizing to people that your brand is the right one to fulfill a specific need. The strategies implemented vary from business to business, as each has its own unique areas of opportunity.
Think of it this way: you sell notebooks, and of course, so do others. Among that huge list of options, everyone wants to stand out, and you don't want to be left behind, right? That's where SEO comes in: it helps you climb the rankings.
But there's a reason why being among the first is so important. According to data analyzed by Baclinko , the first non-sponsored result is 10 times more likely to receive a click than the one in tenth place. In the following graph, you can check the CTR (Click-Through Rate) percentages of the organic results on the first page of Google:
However, the number one position isn't the only winner. Moving from tenth to ninth might not make much of a difference, but going from ninth to eighth certainly does, as does going from third to second.
Anyway! The point is to become visible, so users will get to know you and increase the chances that they will consume what you offer.
SEO Benefits
The benefits of SEO for an ecommerce business are a topic that deserves a whole post, but just to mention a few:
- You'll get customers without paying for ads . It's a thousand times better if they approach you out of genuine interest in what you sell.
- You'll gain trust . People are more inclined to visit pages that aren't sponsored.
- You'll stand out from other stores that aren't optimized . And, as a result, your sales will take off.
- Your page will receive recurring traffic. By ranking for terms that people frequently search for, you can maintain a steady flow of traffic to your e-commerce site.
- You acquire new users. By appearing in top Google positions for your audience's important searches, you attract users who were previously unaware of you and find you through the content you create.
- Improved conversion rate. Appearing in search results where people have purchase intent increases the likelihood of a sale. You attract qualified traffic ready to buy your products or services.
Problems that SEO can solve
I was selling well, but suddenly I stopped, why?
Google constantly updates its website to combat spam and malicious practices. Unfortunately, these updates often result in some websites paying the price for others.
There will always be technical failures beyond your control that hinder your business's ranking; however, what you can do is rely on SEO experts who can analyze the situation in detail and get you out of trouble.
Another factor that shouldn't be overlooked is the strategy itself. However good it is, its effectiveness won't last forever; search engines aren't static, the internet isn't either, and neither are people. Constant updates, regular maintenance, and a thorough analysis of optimization processes will take your business to the top.
My website doesn't appear in search engines and that's lowered my sales!
We live in a sea of information; new content appears in droves every day. What does Google do with this avalanche of content? Here's the answer: you publish your page, and it goes to the ranking stage, where Google reviews it and, if there are no issues, displays it according to its relevance.
Incredibly, the process described above is not immediate or automatic, so it shouldn't surprise you that you can only access your website through its URL.
There are more reasons:
- Google mistakenly left your page unranked.
- Duplicate content due to competition
- Penalties you're not aware of
Whatever the reason, keep in mind that it can be fixed as long as you consult the right professionals.
My sales are unstable
It has nothing to do with the products and/or services you sell being bad, it's the way you market them.
Some of the causes may be the following:
- Your website structure isn't ideal. If you don't have categories that help customers find what they're looking for, they'll end up going to the competition. Make the browsing experience user-friendly.
- You haven't developed a mobile version of your store. Keep in mind that most people use a mobile device these days, and Google prioritizes mobile-friendly sites.
- Inconsistent or unengaging content. It makes no sense to create 30 blog posts and 40 social media posts one day if you don't update for the rest of the month, or to cover topics like the latest trends in Artificial Intelligence if your brand sells cat toys.
- Extremely slow website. Consider this scenario: the mobile version of your store is ready, but when people access it, they find that the images take forever to load. A smooth-running website is key to generating sales.
When I search for my products and/or services, my competition appears
Of course! If they offer similar things, it's inevitable that it will happen, especially if your rivals are paying for advertising. In any case, don't forget what was mentioned earlier: sponsored results don't have the same credibility as those that aren't.
The recommendation is to create an SEO strategy so foolproof and effective that your page ranks higher than your competitors'.
I redesigned my website and my sales plummeted
It's understandable that you might want to change the look of your online store every now and then, but before making this decision, ask SEO experts to join you on this adventure. Otherwise, your business could drop from #1 to #9 in an instant, and your number of visitors could also risk a dramatic decrease.
Customers value aesthetics and constant renewal; however, if you don't even appear in their searches, what's the point?
So far, it's clear that implementing an SEO strategy can save you from these scenarios, keeping in mind that its effectiveness depends on consistency, the budget invested, how tough the competition is, and how in demand the product and/or service offered is.
Now it's time to take the next step! Don't let your competition keep getting ahead. At Getmore, we want to help you: fill out the form below and our SEO specialist partner, Clean Ranks, will contact you with the solutions you need.
