Although it started with small businesses, today large brands around the world are developing their stores on Shopify . We're talking about a leading platform for both startups and global companies, as it's designed to meet specific needs. Its advanced and customizable features are geared towards brands that want to grow as well as those that are already established and handle high-volume sales.
The success of acclaimed online stores in various sectors, such as fashion, interior design, and even gastronomy, goes hand in hand with their development on Shopify and Shopify Plus . Take note!
1. Taylor Swift Store
Shopify Plus is the platform of choice for many celebrities interested in promoting themselves and selling their products. Taylor Swift, Grammy winner and one of the most famous artists in the world, chose Shopify for the grand opening of her official store in 2020. Fans can purchase unique products there, such as clothing, bags, and her remastered vinyl records, which generated quite a buzz when they were released. Taylor's store is always very active, but Shopify easily manages the traffic, ensuring a unique shopping experience so that all her fans leave happy.
2. Gymshark
Gymshark, created by a student named Ben Francis, went from zero to hero in the world of e-commerce after its online store crashed for eight hours at the peak of Black Friday. The company decided to migrate from Magento to Shopify Plus. This resulted in a $50 million increase in sales in 2017, followed by $128 million in 2018 and $261 million in 2020. Furthermore, it achieved a considerable social media following of 5.1 million in 131 countries . The British brand has established itself as one of the fastest-growing international leaders in the fitness and apparel industries.
3. Kylie Cosmetics
Kylie Cosmetics, valued at over $1.2 billion, has propelled Kylie Jenner to billionaire status. Kylie Cosmetics has garnered enormous recognition, boasting a global reach in over 170 countries and key partnerships with major retailers such as Ulta Beauty and Sephora. The Kylie Cosmetics online store, powered by Shopify, features a custom, user-friendly design and well-defined product categories, allowing customers to navigate with ease. The availability of a variety of payment methods and shipping options contributes to a seamless and hassle-free shopping experience.
4. Mattel
Mattel partnered with Shopify to launch Mattel Creations, a platform that allows users to reimagine or redesign some of the company's most iconic toys. As a result of this collaboration, Mattel was able to adapt quickly, engage with its customers globally, and leverage Shopify's robust infrastructure for a seamless expansion into e-commerce .
5. Beardbrand
Beardbrand, a men's grooming brand, was founded in 2012 and began its journey with Shopify in 2013. It has made a significant impact beyond its popular hair care products, boasting a YouTube channel with over 1.62 million subscribers. Founded by entrepreneur Bandholz , Beardbrand was inspired by beard and mustache competitions and the realization that there was an underserved industry lacking adequate grooming products. The company is now a Shopify success story with multimillion-dollar annual revenue .
6. Rebecca Minkoff
Rebecca Minkoff is a global brand offering a wide range of clothing, handbags, footwear, jewelry, watches, and accessories. The website showcases the brand's commitment to innovation, incorporating 3D modeling and augmented reality (AR) on product pages to enhance the shopping experience. The positive impact of these features on Rebecca Minkoff's performance is remarkable: shoppers are 44% more likely to add a product to their cart after interacting with it in 3D, and visitors are 65% more likely to complete an order after interacting with a product in AR. These results demonstrate the success of integrating modern technology into the online shopping experience, resulting in increased user engagement and conversion rates for the brand.
7. Staples
In 2017, a private equity firm split Staples Canada into three parts, resulting in major changes for the company. One of these challenges involved finding a new commerce partner that was not only profitable but also flexible and capable of handling their expansion. This is where Shopify Plus comes in, and here's what they discovered: they could run four times more online sales promotions every day, achieved historically high sales (especially during the Black Friday-Cyber Monday frenzy) , and even maintained their growth during COVID-19; in fact, they continued with "Black Friday" -style sales for 30 days.
8. SKIMS
Kim Kardashian launched Skims in 2018, offering a variety of underwear, shapewear, and everyday wear in a range of cuts and styles. Skims has collaborated with well-known brands such as Fendi and Nordstrom. Kim's successful clothing line is now one of the Kardashian-Jenner family brands powered by Shopify Plus. The shopping experience offers a wide range of features, demonstrating the platform's endless customization possibilities.
9. Red Bull
Red Bull uses Shopify to manage its online store, leveraging Shopify Plus's global cloud hosting infrastructure to ensure a fast and optimized website. This aligns with Red Bull's brand identity, which is based on speed and energy. However, due to legal restrictions, the official Red Bull online store cannot sell energy drinks online. Even so, the brand uses its web store creatively to offer Formula 1-related products, as well as Red Bull-themed apparel and accessories, to its international audience.
10. Mr. Beast
Jimmy Donaldson Jimmy, also known as MrBeast, is a well-known YouTuber who has also demonstrated his business acumen by building a large commercial empire. Jimmy and his team have successfully launched and expanded two businesses in recent years: ShopMrBeast (a store selling their own products) and Feastables (a healthy snack brand), both built on Shopify.
MrBeast's success on Shopify stems from a combination of factors, including diverse product offerings, strong social media branding, strategic influencer relationships, and a well-crafted brand image. MrBeast has not only carved out a highly profitable niche in the e-commerce world but has also set a new standard of excellence for online stores by effectively applying these techniques.
11. Allbirds
Allbirds, a $ 1.4 billion apparel company, has crafted its own narrative by focusing on sustainability, a story effectively communicated through its Shopify store. Navigation is intuitive, from telling the brand's story to showcasing its values. Allbirds, known for making the world's most comfortable sneakers, expanded from online to physical stores, seeking an equally seamless in-store experience. While it now boasts over 20 stores globally, it has seen a surge in conversions thanks to its unique "buy in store, ship to customer" technology, powered by Shopify POS, an omnichannel component of the platform. Furthermore, intelligent inventory management has enabled simplified stock levels, optimized store layout, and the use of up to 18 Shopify POS systems per store, ensuring fast checkout processes for customers.
12. Fashion Nova
Fashion Nova has established itself as a major fashion and apparel e-commerce company, with revenues exceeding $400 million in 2019. Its main advantage lies in offering affordable clothing for people of all body types, breaking the traditional sizing rules of the fashion industry. An impressive plus is its commitment to diversity, especially in targeting curvy women, which fosters a sense of inclusion and respect among its plus-size customers.
13. Triangl
TRIANGL, a global swimwear company, boasts one of the most functional stores on Shopify. In just three years, it went from a $25,000 loan from friends to generating $45 million in annual revenue.
The website's simplicity is one of its best qualities: the homepage is text-free and features an engaging display of photographs that reflect its brand identity . This straightforward approach draws visitors' attention to the quality and unique design of the products. An Instagram feed across several product pages showcases how TRIANGL clothing seamlessly transforms its customers' appearance.
14. Netflix Shop
Although Netflix primarily offers its video streaming service through its website and app, it has expanded into e-commerce with a Shopify store. The platform is used to sell branded clothing and accessories related to popular shows like The Witcher, Cobra Kai, and Stranger Things to meet the demands of dedicated fans. Launched in 2021, the Netflix Shopify store quickly gained popularity and has since added more merchandise from its various television series.
15. Heinz
Since Heinz was founded in 1869, it has manufactured and marketed millions of products that end up on our tables at mealtimes. Of course, its online store was a must. During the pandemic and the disruption of traditional distribution channels, Heinz launched its first e-commerce site in the UK, developed and launched in just three weeks using Shopify. This was undoubtedly a brilliant direct-to-consumer sales strategy. While buying ketchup online isn't commonplace, the brand expanded its online product offerings. You can find thermoses and even sweatshirts.
16. Decathlon
With over 1,697 stores in 60 countries and regions, Decathlon is one of the world's largest sporting goods brands. While its extensive product catalog includes items related to football, fitness , cycling, and running , among others, Shopify proved to be its best option for selling online. The brand offers an efficient end-to-end shopping experience.
17. Avon
On this side of the hemisphere, it would be unusual to find someone unfamiliar with Avon, the beauty and personal care giant. They use Shopify Plus to power their websites, allowing them to serve millions of customers simultaneously.
18. Fantasies Miguel
If you're Mexican, you've probably bought craft supplies from Fantasías Miguel, one of the largest craft stores in Mexico and Latin America. Their website showcases all their products, from stationery to jewelry and wooden items. It was built on Shopify with help and guidance from Getmore , an e-commerce development agency. If you want to migrate your store to Shopify or create one from scratch, this is your best option.
19. Hauser
Shopify is also an excellent option for those who want to develop their interior design website, like Hauser. When it comes to furniture, it's important that the platform supports multiple users and large, attractive images to encourage customers to make purchases.
20. The New York Times
If you keep up with world news and enjoy reading newspapers online, you've probably visited The New York Times website at some point. Built on Shopify, it's a website that supports thousands of users simultaneously and offers high-quality content.
Conclusion
The success of these major brands not only demonstrates the extensive features of the Shopify and Shopify Plus platform, but also confirms the strategic decision to choose it over other e-commerce platforms. The user-friendly design, the variety of functionalities, and the platform's adaptability have played a significant role in their growth.
Shopify is emerging as a must- have for businesses of all sizes looking to build lasting relationships with their customers in the competitive online world, whether in terms of scalability, personalization, or sustainability. Simply put, these examples demonstrate that Shopify is more than just an e-commerce platform; it's a constantly evolving ecosystem that empowers businesses to thrive and grow in the digital landscape. If you'd like to explore Shopify and Shopify Plus for your own business, contact us !
