Exclusively for e-commerce business owners (and dedicated to all those seeking inspiration to grow in this field), the Shopify Plus Meetup took place the last week of June in Mexico City.
After a rigorous selection process, fifty people chosen by our team had the opportunity to meet Javier Salaz . His unique vision for branding in the Mexican market and his experience as co-founder of Meibi , an innovative sex toy brand, made him the star of this event (which also included a mezcal tasting and a networking session over tacos). The topic of conversation was how to increase sales from one to three million dollars in record time.
How to triple sales in your e-commerce business?
In Javier's words, fostering empathy with customers is essential. While selling sex toys through digital channels isn't easy, Meibi created a social media strategy that ended up being their strongest traffic channel (maximizing their sales).
We are our clients' guides; the client is the hero.
Faced with the advertising restrictions imposed by Meta due to the nature of the sexual products, the solution was to turn it around with extreme creativity.
Humanizing the brand and interacting with the user are key in this company, which faces many challenges, just like any other. The co-founder achieved the goal of building customer loyalty and trust by presenting himself as a real person with whom customers could connect, not just a company. Users can interact, share their perspectives, and feel heard and engaged. This creates a sense of need and fosters confidence in making a purchase.
Shopify Plus Meetup
In the heart of Polanco, the special attraction to e-commerce as a business was palpable. Led by Cubbo —an e-commerce logistics company—and its co-founder, Josu Gurtubay, Shopify also included a talk on the agenda titled “Logistics as the New Marketing of E-commerce.” Attendees also witnessed a discussion on the three most important metrics for an e-commerce business, led by Alejandro Moreno, Commercial Director of Getmore ( an e-commerce development agency specializing in Shopify) .
“Before investing more in marketing, optimize your store experience.” Alejandro Moreno, Commercial Director of Getmore .
Those who couldn't attend in Mexico City had the opportunity to participate in the Shopify Plus Meetup in Guadalajara , which took place on July 18th. At this event, experts discussed how to increase sales with a B2B e-commerce platform.
Conclusion
At Getmore, we're getting closer to our goal of becoming one of the most recognized e-commerce agencies in this hemisphere. If you're thinking about migrating your website to Shopify or building one from scratch, we can help you succeed. Get in touch by clicking here .
