In this article we'll discuss the importance and benefits of optimizing your website and offer some recommendations:
- Website optimization
- Benefits of optimizing your website
- Recommendations
- Recommended products
- Product page
- Shopping cart page
1. Website optimization
What does it really mean to optimize your website?
It involves implementing improvements to your e-commerce site so that visitors to your online store can make purchases and become customers more easily and quickly. 71% of shoppers believe they receive better customer service when shopping online. Therefore, the design, navigation, content, and product descriptions must be intentionally optimized to drive more sales on your website.
Design and communication are key to your online store ; these two factors should help you generate engagement and trust with your potential customers. Ultimately, the goal of creating your e-commerce site is to simplify the purchasing process.
If you want to learn more about the ideal structure and architecture of online stores, read our article "7 Key Elements Your Online Store Should Have , " click here.
2. Benefits of optimizing your website
Most people do their research before buying a product. The more expensive the product, the more price comparisons and research they do.
- 66% of shoppers research products under $1,000 pesos.
- 89% of shoppers research items costing more than $2,500
These data highlight the importance of creating a store with clear and reliable communication to encourage customers to make a purchase decision immediately, without unnecessary hesitation. Providing detailed descriptions and relevant information will help you build customer trust and boost your online sales.
Optimize your store to improve user experience and increase sales.
By optimizing your website, you can change and improve your customers' user experience while simultaneously increasing your conversion rate, which is ultimately the goal of everyone running an e-commerce business. So, analyze, experiment, and test to create a better navigation experience for your online store.
3. Recommendations
a. Recommended products
Online store visitors who see a recommended product are 4.5 times more likely to add it to their shopping cart and complete their order.
31% of sales in online stores are driven by recommended products.
Regarding product recommendations, we can learn from our e-commerce mentor, Amazon. This retailer creates a series of "previously viewed" or "recommended" products to generate a desire for more products related to the one you're currently viewing. Show your customers similar or complementary products to their search to increase their final order.
On the other hand, online quizzes are an excellent strategy for recommending products, and at the same time, they provide valuable information that you can convert into leads and potential customers. To successfully implement a quiz on your website, we recommend the " Interact " page. When adding this feature to your online store, don't forget to include a call to action to purchase the suggested product at the end of the quiz.
See the example of our client Tree To Tub's Quiz :
b. Product page
Product categorization is key to user experience and increasing conversion rates. Your customers will feel more confident if their navigation is simple and clear. Product categories and filters will help you achieve better organization within your e-commerce site. There's a big difference between a well-structured website and a cluttered one, don't you think?
Furthermore, your customers' product ratings are very important to your future buyers. 97% of users say they are influenced to buy by reviews from past customers . Trustworthiness in your online store increases thanks to these ratings. To allow your customers to add comments and ratings to your online store, we recommend the Yotpo app. Click here to learn more.
On the other hand, product labels are another element you can add when optimizing your online store. This helps you boost online sales from customers who have purchased from you at least once or who are already browsing your product page. Use them to draw attention to specific products, such as your best-selling or newest product.
c. Shopping cart page
7 out of 10 shopping carts are abandoned. Optimizing the checkout page experience can help reduce this number.
Some tips to improve the purchase process for your customers on the shopping cart page:- Show your client what they need, for example:
- The items you are going to buy.
- The price and quantity per item.
- The clear Call to Action outlines the next steps to complete your purchase.
- The total amount of your order.
- Payment options: the payment icons are very helpful.
- Customer service information, returns, and terms and conditions.
Conclusion
Remember that we're always learning. Visualize and analyze your customers' behavior as they browse your website so you can optimize it with clear objectives. A great shopping experience will keep them coming back!
