Those of us who work in customer-facing e-commerce know that retaining existing customers and attracting new ones isn't always easy. With the endless stream of updates and new strategies, staying relevant will continue to be a challenge.
At Getmore, we help you transform your e-commerce vision into reality. While we specialize in Shopify and Shopify Plus , and our mission is to create your online store from scratch—or help you migrate it to our platform—we also offer customized solutions for our clients.
One of the strategies we implement when certain metrics are low is personalized subscriptions with Rebuy . Whether you're looking to implement it in your online store or are simply seeking effective solutions to boost your sales, you've come to the right place.
What is Rebuy?
By implementing it as a strategy, you can understand the preferences of customers and new users, anticipate their needs, and offer appropriate recommendations.
Benefits of implementing Rebuy
If you have an e-commerce store on Shopify or want to migrate yours to improve your reach, here are the benefits that Rebuy can offer you:
- Increase the average subscription value.
- Increase customer satisfaction.
- Increase conversion rates and customer loyalty.
- Reduce the dropout rate .
- Increase customer lifetime value.
Customized subscription options with Rebuy
1. Smart Cart ™
Also known as a smart cart, a smart cart is a feature that offers additional products to customers – related to those they are about to buy – before they complete their purchase.
Here you can activate the option to switch from a one-time purchase to a subscription for the item the user is about to buy. For example, if your customer were to buy a 30-capsule supplement from your wellness store, you can offer a discount if they subscribe to receive it delivered to their door once a month without having to return to your e-commerce site and repeat the purchase process. This way, you're ensuring a monthly sale from the same user, instead of them buying it only once and then potentially purchasing it elsewhere.
According to Rebuy, brands achieve a 25 to 30% increase in subscriptions by adding the Smart Cart™ subscription option.
2. Widgets on the home and product pages
With Rebuy, you can convert occasional shoppers into lifelong customers by adding subscription-based product options to homepage and product page widgets . These can include pop-up windows, cross-selling carousels, dynamic bundles, product add-ons, and special offers.
In this example, the pet product brand, Vital Pet Life , used the widget on the product page to offer a discount if the customer subscribes to the product to receive more promotions and information about new products.
This way, you can keep users interested in the product they previously purchased and offer them new, personalized options.
3. Pop-up windows with additional products
Pop-up incentives that encourage shoppers to add more items to their shopping cart are another effective way to boost sales. You can activate them to appear automatically when customers click the "add to cart" button.
You can see a great example in Rebuy's e-commerce demo , which implemented two options when adding a product to the cart: one with additional products and another offering a discount on the purchase for users who subscribe to receive the product periodically.
Here, a practical choice would be to focus on one or two of your star products, or to offer the items in your store with the lowest subscriber turnover rate.
4. Checkout Extensions
Exclusive to Shopify Plus , the checkout extension tool is ideal for cross-selling or offering complementary products. Once the customer is at checkout and filling out the shipping form, your store can be programmed to display an additional section below the items already selected by the user. Here you can add related subscription products, one-time purchase options, or a combination of both.
As Rebuy suggests, add customer reviews and product ratings to your offers to build trust with new users and boost subscription conversions, as Skindion , a beauty device brand, does.
5.- Post-purchase offers
Once your customers have completed their purchase in your online store, you can offer more promotions on related products with subscription discounts, or the same product at a lower price for next time.
With this functionality, you can optimize post-purchase offers with native A/B testing to increase user engagement and, therefore, revenue.
6. Reorder Landing Pages
At Shopify, you have the option to convert one-off product orders into predictable, recurring revenue that increases customer lifetime value.
With Rebuy, you can offer a simple, one-click call to action to easily convert single-purchase products into subscription orders. For example, you can integrate your landing pages into email and text message marketing campaigns. This way, you build brand awareness among customers who have already purchased your product and offer them the opportunity to buy it again at a discounted rate through a subscription.
You can also offer the same product as a subscription when users return to your online store. The key is to be very clear in your offer and personalize the experience.
7. Customer Tags
One of the most functional Rebuy features you can leverage on Shopify is subscription tags, which allow you to fully personalize the customer experience. You can configure your store's rules engine to offer product recommendations based on customers' subscription status (e.g., active subscriber, canceled subscriber, or inactive subscriber).
Here, artificial intelligence serves to combine customer tag rules to create attractive, and of course, personalized offers.
Conclusion
As e-commerce continues to grow, creating personalized experiences will become increasingly important. Rebuy is the best option for this, providing online stores with the data and tools they need to understand their customers and meet their needs, resulting in a successful business.
Whether you're a startup or a large corporation, integrating personalized subscriptions into your strategy could be the key to unlocking new opportunities.
Click here to contact us. At Getmore, we help you implement the best tools for your e-commerce business.
