Spring Air , one of the most recognized mattress brands in Mexico, has been synonymous with quality, comfort, and trust for decades. Despite its solid reputation, the brand faced technical challenges with its VTEX store, which limited its ability to scale, operate autonomously, and provide an optimized shopping experience.
This year, Spring Air decided to migrate its online store to Shopify , aiming to further solidify its position as one of the top mattress brands, improve its daily operations, and ensure stability during key seasons like Black Friday . With the support of Getmore Shopify Experts, they achieved a successful migration that tripled their sales in the first month after launch and gave them the confidence to continue growing.
The Challenge: Stability and Autonomy on the Platform
Before working with Getmore, Spring Air operated on VTEX, a robust but complex platform that required significant technical maintenance. "We needed a stable store that would allow us to focus on user experience and autonomous content management. That has a huge impact on achieving good conversion rates," shared Marco, UX Manager at Spring Air. Before migrating to Shopify, Spring Air's VTEX store presented several challenges:
- Technical Dependence: Every change in the store required the intervention of an external agency, which slowed down the operation.
- User Experience: The store's structure made navigation and purchase decision-making difficult.
- Peak Season Concerns: The brand needed to guarantee technical stability and good performance during events like Buen Fin (Mexico's Black Friday equivalent). Although VTEX didn't have this problem, one of their main concerns was finding a platform that could handle a high volume of traffic and transactions.
The main objective was to migrate the store to a more user-friendly, intuitive, and flexible platform without sacrificing performance, especially during peak seasons.
The Solution: Migrate to Shopify with Advanced Features
The migration from Spring Air to Shopify wasn't just a platform change, but a complete rebuild of their online store with a focus on user experience (UX) optimization and efficient navigation. To achieve this, we redesigned the site using Focal 's Premium Theme, ideal for stores that emphasize storytelling, product photography, and high transaction volume.
1. Redesign with the Focal Theme
The Focal Premium Theme was chosen to optimize the user experience, with native features that optimize navigation and catalog presentation:
- Mega-menu: We implemented an intuitive mega-menu that allows users to quickly find products, improving navigation in a store with multiple categories and SKUs.
- Custom First Fold on Product Page: We created a custom design for the first fold of the product page , highlighting the most relevant information to facilitate customer decision-making, in addition to including all industry best practices.
- UX-focused design: Every element was optimized to guide the user towards a smooth and efficient shopping experience, from navigation to the checkout process.
2. Personalization and Cross-Selling with Rebuy
We integrated Rebuy , an advanced upsell and cross-sell tool, to personalize the customer experience and increase the average order value . We configured key widgets that optimize each stage of the purchase journey:
- Related Products: We implement recommendations of complementary products on the product page, encouraging exploration of the store and additional purchases.
- Frequently Purchased Together: We set up pre-selected bundles that allow you to add multiple products with a single click, making it easier to buy higher-value items.
- Smart-Cart: We integrated a smart cart that suggests additional products based on business rules and/or browsing history, improving the experience and the average ticket.
3. Mailing Automation with Klaviyo
To complement the store redesign, we configured Klaviyo , a leading email marketing tool, with the goal of retaining customers and reducing cart abandonment . We implemented 7 automated workflows, including:
- Abandoned Cart: An automated flow that detects when a customer abandons the purchase process and sends a reminder email with a personalized incentive, improving the recovery rate.
- Additional workflows: Automations for customer welcome, abandoned search, and user recovery, allowing for constant and effective communication with users.
Results: A Historic Good End and +3X in Sales
Despite the challenges of migrating from VTEX, the results of the project with Spring Air reflect significant growth and notable operational improvements. In the first month after launch, sales tripled , solidifying the platform as a growth engine for the brand.
- Sales tripled (+3X): In the first month after launch, Spring Air achieved record sales, far exceeding expectations. "Before, there could be days with no revenue. Now, there are sales every day. It's a barometer of the site's health, and we're doing quite well," shared Marco, UX Manager at Spring Air.
- Conversion rate and average order value: Both metrics increased significantly, driven by user trust in the brand and an optimized shopping experience. "Unlike other brands, Spring Air's brand itself embodies quality, which fosters greater confidence when making purchases. Having the right engine to process purchases significantly increased our conversion rate and average order value," commented Marco, UX Manager at Spring Air.
Navigation and Operation Optimization
The combination of a migration to Shopify on a premium template, Rebuy 's advanced features, and Klaviyo 's automations resulted in a much more efficient store for both customers and the Spring Air team:
- Intuitive and efficient navigation: From the mega-menu to the optimized catalog organization, users can now find what they are looking for faster.
- Operational control: Shopify's organized structure makes it easy to manage inventory, pricing, and promotions, eliminating reliance on third parties for operational adjustments.
Something we always prioritize at an agency is a good methodology, and that's something we found with you. You never stopped, always moving forward with what could be delivered. We truly worked with a partner, not just a service provider, and I think that made all the difference; in addition to the work pace, the structure, and the team you put in charge of the project. It was very easy and productive working with you. Today we are very happy with the final result.
Marco, UX Manager at Spring Air
Conclusion
Spring Air's migration to Shopify wasn't just a platform change, but a complete transformation of their operations and user experience. They went from relying on third parties for every adjustment to having a stable, autonomous, and optimized store capable of handling high traffic volumes during peak seasons like Black Friday.
This success story demonstrates how a robust platform like Shopify, combined with a Shopify Partner like Getmore , can help a leading brand exceed its goals and scale with confidence .
"The migration gave us stability and new features we didn't have before. We were afraid of the change, but it turned out to be the best thing we could have done. Today we're ready to continue exploring the features Shopify offers to keep growing," Marco concludes.
