Hot Sale 2025 is approaching, and to make your e-commerce business stand out, preparation is key. There are thousands of strategies to boost sales that you can implement, but the best ones can only be suggested based on experience.
At Getmore , we teamed up with Shopify, Rebuy, and Cubbo to discuss specific strategies for boosting sales this Hot Sale. Want to know what they are? Check out the video below and access the webinar presentation by clicking here :
When is Hot Sale 2025?
First of all, keep in mind that Hot Sale 2025 will take place from May 26th to June 3rd. This is one of the most important dates of the year for e-commerce, so you can't miss it.
Hot Sale 2025: 5 steps to prepare yourself
1. Register to be part of Hot Sale Mexico
To participate in Hot Sale, you must register your store on the event's official website. This process is important, so follow these steps carefully:
- Go to the Hot Sale registration page .
- Fill out the form, making sure to include all the important information about your company.
- Indicate if you are part of the AMVO (Mexican Online Sales Association).
- Review all the information regarding sponsorships and additional spaces.
Keep in mind that, once your brand is registered, you can publish offers on the Hot Sale website, in addition to promoting them in your online store.
2. Make sure your website is responsive
Don't wait until the last minute to ensure your website design is responsive and works perfectly on any device. According to AMVO, more than 12 million Mexicans shopped during Hot Sale 2024. Of these, 6 out of 10 used a digital channel exclusively, so your store must be optimized to handle a high volume of simultaneous visits and purchases.
Additionally, check that the website loads quickly and is user-friendly. Also, your images should be of the highest quality.
3. Conduct A/B tests
A/B testing is a key strategy, but it becomes especially important during high-traffic periods like Hot Sale. Users are often more willing to buy, but they also compare prices and the overall shopping experience before making a decision.
We recommend conducting A/B tests on elements that define the user experience, such as call-to-action (CTA) buttons, the placement of banners and pop-up messages, and different versions of the product page to analyze behavior and arrive at the best option.
If you have Shopify Plus , keep in mind that this version includes tools like Shopify Scripts and Shopify Functions, which allow you to make dynamic adjustments to prices, discounts, and promotions in real time.
4. Prepare your campaigns
In this case, success lies in prior planning. Carefully consider your target audience, what products you will sell, what offer you will have, and through which channels you will advertise them.
Announce your discounts and items a few days in advance.
5. Create a special section for the Hot Sale
To make shopping easier and improve navigation, create an exclusive collection with all products on offer. This allows users to quickly find the best deals without wasting time.
5 strategies to sell more during Hot Sale Mexico
1. Create exclusive access for repeat buyers and new customers
Take advantage of Hot Sale Mexico to build customer loyalty and attract new buyers by offering free or express shipping for loyal customers, exclusive discounts for users who register in your store, and early access to promotions for VIP members or newsletter subscribers.
2. Create bundles and product packs
Bundles (product packages) allow you to increase the average ticket and optimize inventory turnover.
One of the best ideas in this regard is to create bundles of complementary products. For example, if your brand is in the beauty sector, you can offer a skincare kit with cleanser, serum, and moisturizer. This encourages larger purchases.
Another option is themed bundles, which are perfect for special occasions. We also suggest applying volume discounts.
3. Optimize your Cross-Selling strategy
At Getmore, we recommend implementing Smart Cart and a "Frequently Bought Together" section. While the former suggests relevant products based on what the user has added to their cart, and the latter displays combinations of popular or complementary products, you can increase the average order value and help customers discover new products, creating new purchasing needs.
To implement both functionalities in Shopify, you can use tools like Rebuy , which allows you to make product recommendations based on user behavior.
4. Implement gamification strategies
Gamification is a digital trend that helps motivate users to increase conversions. It uses roulette wheels with random discounts, surprise coupons with each purchase, or reward systems for purchases or interactions.
5. Strengthen your email marketing strategy
Email marketing is a key tool for Hot Sale. You can use it in two different ways: before and after the event.
Before Hot Sale, send out your campaigns to generate interest and anticipation. You can segment your market to send personalized offers based on user behavior. Additionally, you can set up abandoned cart emails to recover lost sales.
During the event, use calls to action for subscriptions; this way, you can create a directory of new customers for future campaigns.
Use platforms like Klaviyo to take advantage of all these actions.
6. Optimize your checkout and payment methods
We're all shoppers, and we know nothing is more frustrating than a complicated checkout process. Make sure checkout is quick and easy to complete. Also, be sure to offer multiple payment methods, including BNPL (buy now, pay later) options.
You can use tools like Kueski and set up Shopify Payments .
7. Measure, analyze, and adjust in real time
Using analytics tools like Shopify's reports will allow you to make informed and accurate decisions. Monitor your conversion rate and which products are in highest demand, and adjust your campaigns according to your customers' needs.
Hot Sale 2025 with Shopify Plus
If your e-commerce site was developed on Shopify and you have Shopify Plus active, you can take advantage of some advanced features to optimize the shopping experience and improve conversions.
1. Cross-selling at Checkout with Rebuy
The cross-sell widget at checkout is the feature that offers customers additional products—related to the ones they are about to buy—just before they complete their purchase. For example, if a customer is buying a cell phone, you can suggest accessories like cases or headphones.
Shopify Plus customers can use this Rebuy feature to add recommended products during checkout. This is known as cross-selling.which helps increase AOV (Average Order Value) without friction when buying.
2. Checkout Extensions
Checkout extensions help you increase conversion rates and reduce abandonment rates. You can customize the checkout page with extended guarantees, testimonials and security seals, and personalized messages about shipping and promotions.
3. Custom discounts with Shopify Scripts
Shopify Scripts are lines of code that help personalize the customer experience in the shopping cart and during the checkout process.
Shopify Plus allows you to set up dynamic discounts, applying promotions based on the customer's profile (for example, exclusive discounts for repeat customers or discounts based on purchase volume).
Top-selling categories during Hot Sale
According to AMVO reports, the most purchased categories during Hot Sale 2024 were the following.
- Fashion (clothing, footwear, accessories, glasses and hats, among others).
- Beauty and personal care (creams, soaps, sunscreens and cosmetics).
- Computers, tablets and cell phones.
- Audio, television and video (speakers and screens).
- Small household appliances (coffee makers, toasters, blenders and fryers).
However, any category has an opportunity to increase its sales during Hot Sale 2025.
Conclusion
Hot Sale 2025 is a unique opportunity to grow your store on Shopify or any other platform. By implementing these strategies, you can increase conversion rates, optimize the user experience, and boost your sales. At Getmore, we are Shopify experts and can help you prepare your e-commerce site for this key event. Contact us !
