The Buen Fin (Black Friday equivalent) is one of the most anticipated seasons for consumers… and one of the most challenging for brands. In an environment where every e-commerce site competes to offer the biggest discount, many end up sacrificing profit margins without seeing a real increase in sales or profitability.
The brands that truly win during Black Friday aren't those offering the biggest discounts, but rather those with a strategic approach . Designing smart strategies allows them to increase the average purchase value, engage target audiences, and build long-term loyalty.
At Getmore , as Shopify Premier Partners in Mexico, we have helped brands like Birdman, Nook & Scent and others to optimize their performance during high-volume campaigns.
Exclusive webinar from Birdman and Getmore
These strategies are part of the framework that has allowed Birdman, a leading supplement brand, to scale its e-commerce, quadruple its sales in two years and reach more than 300,000 units sold in a single campaign.
Join ourfree webinar to learn how to implement them and prepare your Shopify store for Buen Fin 2025.
Now, we're sharing 10 proven strategies you can apply to your Shopify store to maximize results without compromising your margins.
1. Pre-assembled bundles or “Build a Bundle” with progressive discounts
Dynamic "Buy More, Save More" bundles transform discounts into an experience. They allow your customers to create their own kits and unlock benefits as they add more products.
-
2 products → 10%
-
3 products → 15%
-
4 products → 20%
This encourages bulk buying without seeming like a "sale".
Tools: Shopify Bundles App, Rebuy Build-a-Bundle, Shopify Plus automatic discounts.
2. Exclusive offers via WhatsApp
WhatsApp is the most direct channel with the highest open rate. Invite your customer base to register with a message like this:
“Sign up to receive exclusive offers via WhatsApp during Buen Fin.”
You can use it to send early promotions, dynamic codes, or VIP access. It's ideal for creating a sense of urgency and a personal connection.
Tools: Revie, Klaviyo (WhatsApp integration).
3. Cashback as store credit
Cashback turns a discount into a future investment. For example:
“Buy today and receive 25% credit toward your next order.”
This encourages repeat purchases and strengthens customer loyalty without drastically reducing the margin.
The credit is only activated when the order is marked as fulfilled , preventing cashback from being credited when a cash purchase is not completed.
Tools: Store Credit App, Shopify Flow, Klaviyo.
4. Gamified Checkout
Turn checkout into an engaging experience. Set up tiered benefits that customers unlock as they increase their purchase:
-
$1,500 MXN → Free shipping
-
$2,000 MXN → surprise gift
-
$3,000 MXN → 15% cashback
This mechanism increases the average ticket price and improves the final user experience.
Tools: Shopify Plus (Checkout Extensibility), Checkout Blocks, Rebuy.
5. Centralized landing page for promotions
Instead of scattering your discounts, create a Buen Fin "hub." A single page where users can find everything:
-
Active promotions by category.
-
Countdown to the end of the campaign.
-
Exclusive benefits or VIP pre-sales.
This reduces friction, improves conversion, and makes navigation easier.
Tools: Shopify Online Store 2.0 ( Sections Everywhere ).
6. Personalized experiences by segment
Not all customers buy the same way, so we shouldn't speak to them all the same way. Segment by behavior and send tailored messages.
-
VIPs: early access and exclusive discounts.
-
Inactive (+90 days): re-engagement with emotional storytelling .
-
First-timers: gentle incentive and benefits for your second purchase.
Personalization is key to standing out in a saturated inbox.
Tools: Klaviyo (advanced segmentation).
7. VIP presale with early access
Build anticipation and community before Black Friday. Create a secret, password-protected landing page where your most loyal customers can shop 24 hours before the general public. Reinforce the sense of exclusivity with a separate countdown timer and personalized messages.
Tools: Shopify Plus (Launchpad or restricted access features), Klaviyo (VIP list).
8. Differentiated promotions for VIP customers
Recognizing your best customers strengthens loyalty and increases repeat purchases. Examples:
-
Customers with +$5,000 MXN in purchases → access to private promotions.
-
More than 5 orders → free shipping throughout Buen Fin.
This type of benefit creates long-term relationships with your most profitable buyers.
Tools: Klaviyo (segments by spending/orders), Shopify Flow.
9. Exclusive benefits for subscribers or members
Reward the loyalty of those who buy month after month. You can offer:
-
6th free subscription.
-
Surprise gift card with your 10th order.
-
Higher percentage discount from the 12th one onwards.
This reduces the churn rate or cancellation rate, and turns your subscribers into brand ambassadors.
Tools: Skio, Recharge, Klaviyo.
10. A/B Testing during the first days of Buen Fin
Intuition isn't always right. Test before scaling. Launch two versions of your promotions during the first few days (for example, 10% off vs. a free gift) and boost the one that performs best during peak traffic days.
Constant testing is an essential practice of CRO (Conversion Rate Optimization) .
Tools: Google Optimize, Klaviyo, Shopify reports.
Conclusion
The Good Weekend isn't a price war, but an opportunity to sell strategically . With dynamic bundles, advanced segmentation, direct channels like WhatsApp, cashback, gamified checkout, VIP experiences, and a focus on customer loyalty, you can increase sales and retention without sacrificing profitability.
At Getmore , we help Shopify brands turn seasonal campaigns into sustainable strategies. Contact us and transform the way you sell this Black Friday.
