Did you know that the most critical factor for your e-commerce competitiveness today is on-time delivery? According to the 2025 Marketplace White Paper by the Mexican Online Sales Association (AMVO), one of the key elements for a marketplace's success is logistical efficiency , highlighting the added value of platforms that offer warehousing and shipping solutions . This is especially important for SMEs looking to reduce costs and delivery times, as well as increase customer satisfaction.
According to AMVO, Latin America is the second fastest growing region in e-commerce in the world According to data from Payments and Commerce Market Intelligence (PCMI) , with a volume of US$97 billion in 2024, Mexico was the second largest e-commerce market in Latin America (second only to Brazil). Furthermore, online sales in Mexico are growing at a compound annual growth rate of 33%, the highest in all of Latin America after Peru. The global average digital shopper penetration is 60%, but in Mexico alone it reaches 84%, meaning we are a robust digital market capable of competing with the major players.
However, unlike other markets with more consolidated infrastructures and supply chains, logistical efficiency in e-commerce remains one of the main pain points for both end users and B2B and D2C companies in Latin America, who depend on finding reliable shippers to offer a shopping experience that meets their customers' expectations.
Today, Getmore 's ecommerce experts explain the main logistical challenges of ecommerce in our region, as well as the advantages of having strategic allies like Shopify Partners who collaborate with advanced fulfillment platforms ( logistics services for ecommerce ).
Who buys online, what are their expectations, and what do they complain about?
According to the AMVO's 2025 Online Sales Study , 67.2 million Mexicans purchased a product or service online during 2024, almost double the number in 2018. While initially digital purchases were primarily a sectorized activity among the middle and upper-middle classes, the current trend shows a clear democratization, with increasing numbers of users from the middle and lower-middle classes, as well as unbanked individuals, taking advantage of digital channels.
Home delivery is one of the main attractions of e-commerce
How do users choose their favorite online stores? Logistical benefits are the second most valued attribute, second only to convenience and ease of purchase. Although in-store pickup has increased slightly, home delivery remains the preferred delivery method for almost nine out of ten shoppers. Variety and availability, as well as additional payment benefits , are also important factors. The main reasons why Mexicans choose to shop online are:
- 52% Receive purchases at home
- 41% Save time and avoid travel
- 39% Finding products that are not available in physical stores
- 36% Make purchases from anywhere
- 34% Find more promotions and discounts than in physical stores
Source: Online Sales Study 2025, Mexican Online Sales Association (AMVO)
At the same time, almost 60% of online shopping complaints are related to logistical aspects of the experience . Inventory management, on-time delivery, and personalization are the main pain points for digital shoppers .
- 24% That the purchase arrives damaged / mistreated
- 18% That the delivery times indicated on the page are not met
- 16% That the delivery time cannot be scheduled
Amazon, Mercado Libre, Walmart, AliExpress, and Liverpool are the leading e-commerce stores in Mexico, and this is not only due to the wide variety of retail products they offer, but also to their reliable logistics services , enabling same-day delivery and easy return processes.
5 trends in developed markets worth taking into account
Although the Mexican and Latin American market continues to grow and expand, observing trends in developed markets like the United States can offer important insights into what users might expect in the medium term. According to a McKinsey study , there are several factors worth considering to optimize the e-commerce delivery experience :
Lower priority on speed, greater interest in efficiency and costs
While speed of delivery was paramount during the pandemic, today 90% of consumers are willing to wait two to three days for their deliveries, provided it allows them to avoid additional shipping costs. This reflects a shift in focus: shoppers are prioritizing competitive prices and free delivery over speed, especially for non-urgent products.
Shipping cost sensitivity
90% of consumers would abandon their shopping cart if they encountered high shipping costs on standard products. Therefore, offering free or reduced-rate shipping can be crucial in closing a sale.
Focus on reliability and meeting deadlines
Consumers are willing to accept slightly longer delivery times if they are assured that their packages will arrive on time and in good condition. In other words, reliability and the promise of delivery within the agreed window have become more important than pure speed.
Demand for flexibility and options
Another key trend is the appreciation of flexible delivery and return options. Shoppers want to choose where and when to receive their products, as well as have simple and accessible return policies.
AI and automation for inventory management and customer service
In more developed markets, emerging technologies and intelligent systems, such as drones for rapid deliveries and warehouse robots, are improving efficiency and reducing processing times. According to Grand View Research, investment in automation within the retail sector is expected to grow at a compound annual growth rate of 9.3% between 2024 and 2030.
Growing interest in sustainability
Finally, sustainability is starting to play a bigger role in purchasing decisions: more than a third of consumers are willing to pay an extra one to two dollars for more environmentally friendly shipping options. Some logistics solutions for e-commerce include reusable packaging and electric vehicles.
Integrating these trends now can offer a competitive advantage to local brands that anticipate expectations that will soon be the standard in our region as well.
Logistical efficiency: the most challenging link for your customer's experience
Although e-commerce in Latin America has grown exponentially in recent years, logistics remains one of the main challenges to its full development. In the early years of e-commerce in the region, logistical limitations—such as a lack of adequate infrastructure and few efficient delivery solutions—were major obstacles for many brands seeking to expand into the digital channel.
Today, although supply chains have improved significantly, efficient logistics and last-mile delivery remain a bottleneck , especially in dynamic and competitive markets such as Mexico, Brazil, or Colombia.
According to Analysis of market share and size of e-commerce logistics in Latin America growth trends and forecasts (2024-2029) , although average delivery times have been reduced in recent years —going from seven to ten days to just two or three days, in many cases— the real challenge now is to achieve same-day deliveries , an increasingly common expectation among users.
This has spurred the emergence of logistics services specifically designed to meet the needs of e-commerce. Businesses are now seeking logistics providers that are fast, efficient, flexible, and cost-effective. Furthermore, value-added services, such as real-time tracking, flexible scheduling options, and simplified returns, have become essential .
While there are major players like DHL Express and FedEx, the logistics market in Latin America remains competitive and fragmented, with a mix of national and international companies. Companies such as Paquetexpress, AP Moller-Maersk, and Cubbo are investing significant resources to strengthen their operations and meet consumer expectations in Latin American markets. These investments include mergers, warehouse construction and renovation, fleet decarbonization, and the integration of intelligent robotics and automation solutions.
While e-commerce logistics in Latin America has advanced significantly, the challenge of providing a seamless delivery experience remains . Brands that successfully partner with reliable logistics providers and adapt to evolving consumer expectations will be best positioned to succeed in an increasingly competitive and demanding market.
Learn about the main logistics models of the marketplace
Ecommerce businesses must choose between different logistics management models , depending on their capabilities, objectives, and the type of experience they want to offer their customers. The three most common models for managing deliveries and returns of products sold on marketplaces are:
Fulfillment by marketplace (logistics managed by the marketplace)
This model is the standard for large retailers that sell products from various brands, such as Amazon or Walmart, and involves the marketplace directly handling storage, packaging, shipping, and, in some cases, even returns. Its main advantages include:
- Greater visibility and trust, since marketplaces prioritize products with fast shipping and those managed by them in their listings.
- Reduction of the operational burden for the seller, who does not need to manage inventories or shipping processes directly.
- Guaranteed compliance with the labeling, storage and dispatch time regulations required by the platform.
- Access to exclusive benefits, such as free shipping, participation in featured promotions, and improved placement within the marketplace.
This model involves additional costs for storage and logistics management, which can impact profit margins, especially on low-cost products.
Own logistics
In this model, the brand directly manages the entire logistics process: from warehousing and packaging to shipping and returns. It's ideal for D2C companies that want to maintain complete control over their operations, sell primarily through their own e-commerce platform, and value the ability to personalize packaging and offer a differentiated brand experience, such as Skindion or Idol Beauty.
However, while this model involves a greater operational burden, since any incident must be managed directly, it is not as if these businesses have an internal logistics department or their own fleet for shipments; they usually resort to professional shippers , such as Cubbo or Estafeta.
Hybrid fulfillment (combined model)
This model combines the best of both worlds: part of the inventory is managed internally (in-house logistics) and another part is stored in the marketplace's warehouses (fulfillment by marketplace). This is the case for brands that can be found both in large retailers and on their own website, for example, B Life.
In this case, costs are optimized by being able to directly handle the slowest-moving products and leave the higher-demand or urgently needed products to the marketplace, but at the same time it requires good coordination and updated systems to manage inventories in two simultaneous channels, avoiding stock errors or delays.
Key logistics and delivery KPIs for your ecommerce business
The shopping experience increasingly depends on the speed and quality of deliveries. Having well-defined key performance indicators (KPIs) is essential for measuring and improving your online store's logistics. These KPIs will help you identify areas of opportunity and compete at the level of the major marketplaces that lead the market thanks to their high delivery standards.
Delivery Time : How fast are you shipping your products?
This is one of the most valued indicators for customers and a decisive factor when choosing a supplier. Comparing your shipping times with those of other sellers, especially within the same marketplace, will give you a clear idea of how you stand out from the competition.
Monitor the time it takes for a customer to place an order and work with logistics partners to meet or exceed marketplace expectations, such as 24- or 48-hour delivery. Remember that many marketplaces highlight products with faster shipping, giving them greater visibility to users.
On-time delivery rate
This KPI reflects the reliability of your logistics operation and directly impacts customer satisfaction. Establish clear processes and strategic alliances with logistics providers to guarantee on-time deliveries, and monitor the causes of delays, proactively addressing them.
Delivery-related return rate
This KPI allows you to detect how many returns or cancellations are due to logistical issues such as late deliveries, damaged products, or improper packaging. Identify patterns in returns and ensure you offer clear tracking information and proactive communication in case of delays.
Customer ratings and reviews related to delivery
Positive reviews and good ratings are a powerful tool for building trust and increasing sales. Marketplaces typically prioritize the highest-rated sellers; encourage customers to leave honest reviews about their delivery experience and analyze the feedback to continuously improve. Don't forget to monitor your rating against other sellers in the same category.
Average delivery cost per order: How much does it actually cost you to deliver each product?
This KPI helps you understand the profitability of each sale and balance speed, quality, and cost . Evaluate logistics costs, seek partnerships that offer competitive rates without sacrificing service quality, and analyze whether it's worthwhile to include or subsidize free shipping, based on your profit margin and competitor activity.
Best practices to ensure a satisfactory logistics experience
Selecting reliable logistics providers: Working with strategic logistics partners is essential. Evaluate not only costs, but also delivery times, service coverage, and the quality of package handling. Look for partnerships with providers that offer fast deliveries and real-time tracking, and that can adapt to your business growth.
Leverage logistics management software (LMS) to synchronize and automate: Choose systems that can be easily integrated with your e-commerce platform and provide complete visibility across the supply chain. Features such as real-time inventory synchronization, automatic label generation, and order tracking help reduce errors, improve efficiency, and accelerate deliveries.
Efficient returns and claims management: Having a clear, simple, and frictionless process for returns and claims helps maintain customer trust, even if their shipment didn't meet expectations. A bad experience at this stage can seriously damage your reputation.
Product traceability and security for premium items: Traceability is now a necessity, especially in sectors like fashion and luxury goods. Ensuring the authenticity and detailed tracking of each product builds trust and reduces the risk of fraud or loss. You can implement tracking systems using QR codes, RFID, or blockchain to provide greater security for your customers.
Green logistics and sustainable packaging: Today's consumer is increasingly aware of the environmental impact of their purchases. Seven out of ten shoppers would be willing to participate in recycling programs or choose eco-friendly deliveries. Partner with shippers that offer sustainable delivery options, such as electric vehicles or optimized routes, and make this benefit explicit from the checkout process.
Getmore, Shopify and Cubbo: your dream team for the logistics experience you're looking for
Achieving a flawless logistics experience depends not only on having good products or an attractive online store; it requires an ecosystem of strategic partners who accompany you at every stage of the process, from building e-commerce to delivering orders .
At Getmore, as certified Shopify Partners , we help you create a personalized, functional, and optimized online store to compete in the most demanding marketplaces. But we know that the success of an e-commerce business goes beyond design: it requires a robust logistics and delivery strategy.
That's why we partnered with Cubbo , one of the most advanced and reliable fulfillment platforms in Mexico and Latin America. Cubbo is revolutionizing e-commerce logistics with services such as:
- Smart and flexible storage , adapted to businesses of all sizes.
- Order processing and shipping in less than 24 hours , with nationwide coverage.
- Comprehensive management of returns and exchanges , improving the after-sales experience.
- Fast and reliable last-mile solutions , including same-day deliveries in cities like Mexico City and Monterrey.
- Direct integration with Shopify and other marketplaces , to automate processes and have total control of orders in real time.
Why is this equipment ideal for your business?
- Shopify and Shopify Plus offer the world's leading platforms for building scalable stores tailored to your needs.
- Getmore gives you the strategy and design you need to sell more.
- Cubbo is an innovative logistics services company for ecommerce , guaranteeing that your products arrive on time, well packaged and ready to surprise your customers.
Together, we help you build a powerful online store, connected to an agile and efficient logistics system, so you can focus on growing your brand.
Contact us and discover how this equipment can transform your customers' shopping experience!
