Origo Shoes is a brand founded in 2021 by Cristina and Diego, a couple who created a barefoot shoe line based on their own desire to find shoes that promoted natural health for their children. After discovering the benefits of barefoot walking , they fell in love with the industry and decided to launch their own brand. With production in Mexico and sales in the United States and Mexico, Origo Shoes aimed to bring a natural footwear option to an increasingly health-conscious public.
“They contacted us in early 2021 with the idea of creating a barefoot brand for the US market. They already had the name, the branding , and the suppliers, but they needed help launching their online store,” explains Alejandro, the Commercial Director of Getmore, who has been involved in the project since the beginning.
Since its launch, Origo Shoes has continued to work with us in a long-term collaborative relationship, which has allowed for the implementation of continuous improvements, such as a distributor module in 2023 to expand its reach into other regions.
The Challenge: Metrics Optimization
Origo Shoes' growth brought new challenges, especially regarding the visual aspect of its online store, which began to fall behind current design trends and those of its competitors. Although the store had good performance and navigation structure, Getmore's conversion-focused team helped Origo Shoes analyze its metrics and identify an area of opportunity in the Add to Cart rate. As the name suggests, this is the percentage of users who add a product to their cart, and it's undoubtedly one of the key metrics for any e-commerce business.
Alejandro explains: “In 2024, they realized they were falling behind visually. We analyzed their metrics and saw that the biggest area of opportunity was the Add to Cart Rate . We noticed specific details on the product page, such as the lack of multiple visible colors and the size guide in a dropdown menu , that weren't optimized for conversion.”
Another key challenge was combining the client's design expectations with our recommendations based on industry best practices. “It's not just a matter of taste or fashion, but a matter of data. We had several meetings to listen to what they wanted, analyze their metrics, and adapt their initial ideas to a format that would optimize the store's performance,” Alejandro explains.
Solution: Custom Redesign and Optimization
The redesign focused on key elements of the user experience, such as the product page, category organization, and visual clarity in each product's details. We focused on strategic solutions that would improve the performance of the most important metrics:
-
Product Page Redesign
The new product page was optimized to display multiple colors and facilitate size selection with swatches instead of dropdown menus . This reduced the effort required for customers to navigate, allowing for a smoother experience. From a single screen, customers can now see all colors and sizes, making usability 100% intuitive.
-
Mega-menu
We implemented a mega-menu to help customers find products quickly and easily, as their products and categories increased over the years, and the mega-menu became essential to improve navigation.
-
Product Badges
Product badges were added via metafields , which provide key information such as the shoe's generation. This is important, for example, for vegan customers who seek synthetic leather from specific generations, or for customers who are already committed to a particular edition of the product.
-
Product Linking
We linked different similar products as if they were variations within the same page, significantly improving the user experience. Alejandro comments: “This was one of the biggest improvements, because being on the same product page you can now see multiple colors without having to navigate to another section of the store.”
Results: More Sales
Thanks to these implementations, the results were impressive:
- Conversion rate : +22%
- Sales increase : 90%
- Repeat customers : +26%
- Average ticket : +14%
Alejandro comments: “What was most impactful was the average order value and the conversion rate, because we realized that customers were adding more products when they saw multiple colors of a product they already liked. So they weren't just buying one, but two.”
The Origo Shoes team was pleased with the results and is now ready for the next step: improving their Reached Checkout rate. Cristina Oyaga, co-founder of the brand, shares her experience working with us:
At Getmore, they are experts in what they do. Their knowledge of e-commerce development is up-to-date, timely, and accurate. The Getmore team has clearly defined roles, and each expert adds significant value to the project. Their project management is seamless; they are very easy to work with. For Origo Shoes, Getmore has been crucial in accelerating the learning curve in this new world of e-commerce. Our website is user-friendly for both administrators and customers; we consistently receive compliments from our suppliers and partners. Congratulations, Getmore!
Conclusion
This project in collaboration with Shopify experts has demonstrated the impact of a data-driven approach to optimizing an online store, as the store is much better optimized to receive traffic, and visitors are more likely to add products to their cart, which means a significant increase in sales.
For other brands considering a redesign, Alejandro suggests: “Analyze the data and understand why they want to redesign their store. It’s not just about aesthetics, but about optimization based on metrics.”
Origo Shoes has strengthened its presence in the barefoot market thanks to a collaboration with a Shopify agency based on strategy, data, and e-commerce best practices. This redesign is just one more step on a path of continuous growth and improvement for the brand.
