Today, Latin America leads the world in online sales growth, and it's no surprise that Mexico holds the top spot. According to a study conducted by the Mexican Online Sales Association (AMVO), in 2023 alone, nearly 66 million people purchased a product or service using digital channels. Among them, four out of ten made online purchases weekly.
The growth trend in the fashion category ranges from 29 percent in terms of online purchase frequency, therefore, 2025 promises great growth for brands.
Updating and optimizing online stores is practically essential to maintain or even improve your search engine ranking. Keep an eye on the best practices for fashion e-commerce in 2025 that we've compiled for you.
Best practices for a fashion ecommerce business in 2025
There are practices that every online store should consider to achieve success; however, each brand's needs are different, depending on the user and their target audience. That said, each one plays an important role. Take note!
1. Megamenu
If you have a variety of products, it's important to organize each one by category. Additionally, if you're launching new seasonal designs or exclusive items for specific events, it's best to create subcategories so users can easily find the items they're looking for. The purpose of a mega menu is to make navigation easier for customers.
As you can see in the following example from Havoc , a wedding suit shop, the mega menu has different options, such as "shop," "weddings," and "showrooms." Within each of these, there are their respective subcategories. This makes the experience easy and user-friendly.
2. Symbols of trust
This element is essential for any e-commerce site. The "trust symbol" section typically contains summarized, relevant information that answers frequently asked customer questions, such as payment methods, shipping options, or information that highlights the brand; for example, whether it's made in your country, handmade, or made with sustainable materials.
Why is this important? While people are increasingly making smarter purchases, they're looking for all sorts of information that adds special value to the clothes they buy. This information is usually found at the bottom of an e-commerce site, but you can check with a Shopify Partner. like Getmore to guide you in design.
3. Size guide
Even knowing our measurements and the size we need, everything varies depending on the brand, manufacturer, or supplier. Don't forget to add a size guide to each item in your online store; this will make shopping easier and reduce returns and negative reviews.
4. Product characteristics or description
Here you can expand on the information you add to the trust symbols. It's important to specify the materials the product is made of, its dimensions, manufacturing method, and colors, for example.
5. Customer Reviews
Adding this section for shoppers to share their experiences buying from your fashion store will greatly help increase the trust of new users visiting your e-commerce site. It will also serve as a guide for them to determine if the product meets their needs or to check their sizes.
6. Payment and shipping methods
Clearly outline the various payment methods available to shoppers for purchasing their favorite items. It's advisable to place this information next to the product photos for easy access. It's also helpful to address common shipping questions such as: "Is shipping free?", "How long will my order take to arrive?", and "Who is the shipping carrier?"
7. High-quality product photographs
Photos play a crucial role in fashion retail. Buying blindly is impossible! It's vital that your clothing looks impeccable on your e-commerce site. Here are some tips to help you create the most professional-looking catalog possible:
- Format: It is recommended that the image format be rectangular and in JPEG (JPG) so that the products appear as clear as possible.
- Size: For optimal quality, the recommended size is 2000 x 3000 pixels, or at least 800 x 1200 pixels. Ensure the size is within this range to avoid image quality loss.
- Size: Images should be between 100 KB and 500 KB to ensure fast loading. If your photos are larger than 500 KB, you can use tools like Adobe Photoshop or TinyPNG to compress them without losing quality.
- Number: It is recommended that the number of photographs per product be five to eight, each taken from different angles to better appreciate the details. You can take them from a front view, back view, the sides (left and right), some close-ups to highlight details and textures, and the product being worn by a model so the user has an idea of how it would look on.
- Colors: When shooting, use neutral colors so your product stands out. Also, be sure to use natural light so the original colors of your garments or accessories aren't altered. Additionally, focus the clothing in the center of the frame for a visually appealing look.
- Editing: If necessary, edit your photos, especially if you find elements that detract from them, such as dirt or stains. But be careful; over-editing can make your products look completely different from how they appear in real life.
8. Cross-selling
This may be a new term for you, but you've probably seen it when you add a product to your cart and recommendations from the same online store appear to help you "complete the look" or see products that are "frequently purchased".
This strategy is called cross-selling or cross-selling, and it helps not only to increase your sales, but also to put in the minds of your customers other products that may interest them according to their last purchase or recent search.
As a Shopify Plus Partner agency, at Getmore we recommend using Rebuy , a functional tool within the Shopify platform that allows your store to have a user-friendly checkout process.
5 trends for a fashion ecommerce business in 2025
1. Personalization with AI
Personalization is set to remain the key to success in fashion e-commerce, so you can leverage artificial intelligence and machine learning to offer tailored recommendations. You can base these recommendations on user preferences, browsing history, and previous purchases.
A current trend in AI is the implementation of virtual clothing try-ons. Additionally, you can program a personalized style guide, allowing users to effortlessly enhance their wardrobes. Suggestions are always welcome.
2. Ethical Fashion
In recent years, consumers have become more conscious consumers. As a brand, transparency regarding the materials you use and your ethical business practices is crucial. You can offer detailed descriptions and recycling or resale programs if your brand doesn't use sustainable and eco-friendly materials.
3. Omnichannel and mobile-first
Omnichannel is, in short, the integration of various customer touchpoints across different channels, as we discussed in our blog with Antonio Martínez , director of Shopify Plus agencies in Latin America.
One of these channels is the online store, which is commonly complemented by mobile applications, social media, physical stores, and customer service . , For example.
The goal is to create a complete and unified user experience, so that users can move effortlessly from one channel to another, maintaining different interactions with the brand simultaneously.
Additionally, your store must be responsive on mobile devices, so users can make purchases regardless of whether it's on a tablet, computer, or phone.
4. Alternative payment methods
As reported by AMVO , “credit and debit card use is strongest when paying through digital channels.” This effect is also noticeable for alternative methods such as deposits or transfers and the use of gift cards. Having different options is essential.
Even options like Buy Now, Pay Later are booming, with a projected compound annual growth rate (CAGR) of 35% through 2026, according to a recent Statista study. “The number of users in Mexico (who choose this option) is expected to reach 24 million by 2025, representing an impressive 40% of the country's online shoppers.”
Keep this in mind for your online store!
5. Create your online store (or migrate it) to Shopify
Shopify is the preferred platform for many well-known brands and celebrities , like Taylor Swift! One of the main reasons is that it's a comprehensive and intuitive platform, with original template designs and customization options that adapt to each brand.
In addition, the product catalog is displayed in an aesthetic and professional manner; provided that the photos you provide to the platform are professional.
Shopify will also display the various payment methods and manage the products, even giving you a timely analysis so you can better understand the behavior of your online clothing store and make the best decisions that benefit you and your brand.
Overall, it is one of the best platforms for following best practices and implementing the trends we just mentioned.
Want to learn more about ecommerce trends for 2025? Click here .
Tips for opening a fashion store on Shopify
We've already told you about some of the benefits of having your online store on Shopify, now it's time to tell you about the steps you absolutely must take to ensure your online fashion store achieves the success you expect.
1. Be very clear about the products you will sell
Without clarity, it is impossible to start an online store.
2. Create a business plan using the following tips:
- Brand identity: If you already have an established brand, it's worth verifying that elements such as your logo, graphic identity, and values are consistent with each other. This will help you better visualize the style of your online store.
- Specific information about your products: What materials do you use in your items? Are they handmade? Where are they made? What makes you different in the market? Providing all this information will make your store more transparent and trustworthy for future buyers.
- Operations plan: You can create a list of everything you need for your e-commerce business to function, from the production of the garments or accessories to the shipping process. It's also important to have all your legal documents in order. This will not only help you clarify any issues if necessary, but it's also another way to build trust and credibility with your customers.
- Establish your shipping and returns policy: Customers won't always be satisfied with the clothing or accessories they receive, and that's okay; it's part of the process. That's why it's important to establish the necessary requirements for customers to make returns, whether it's to exchange a garment for a different size or color. Additionally, you should establish your shipping plan, choose a logistics company that best suits your needs, and specify if you'll offer free shipping for orders over a certain amount.
- Develop your marketing and sales strategy: How will you promote your clothing store? Will you use traditional or digital media? There are several strategies you can use, one of which is email marketing. This involves sending automated and personalized emails to your customers to maintain a close relationship with them. Tools like Klaviyo work very well with Shopify—we highly recommend it!
- Financial Plan: It's true that any e-commerce business needs investment to operate, so it's important to estimate the budget you'll allocate to each element of your clothing store. If your finances are in order, your e-commerce business will be too. You can create this plan yourself or with your trusted Shopify Expert , who will provide an objective perspective on your online fashion store.
3. Visual material
They say love at first sight exists, and the world of fashion is no exception. Imagine you're buying shoes for the first time at a store recommended by a friend. You choose a pair that, at first glance, appear black. When they arrive, you discover they're gray, because apparently they looked a different color in the product photo. Would you shop at that store again?
That's why taking good product photos is so important. It's not enough to just take pictures of the clothes or accessories from one angle; it's best to take different photos from different angles. Later, we'll give you some things to consider to make your fashion and apparel store's visuals look amazing.
4. Ship your products creatively
We know that product packaging is an important step because it's how garments are protected so they arrive at their destination intact. This is where you can take the opportunity to give your brand an extra edge .
What can you do?
- Use recyclable packaging. The current trend is to use environmentally friendly packaging, so you can use eco-friendly bags or boxes. You can add your e-commerce logo and other graphic elements that perfectly match your brand identity.
- Take advantage of seasonal trends. If Christmas is approaching, you can make the package you send to your customer feel like a unique and special gift. You could do the same for Valentine's Day and other special occasions throughout the year. This way, your fashion store will feel fresh and on-trend.
- Special gift packaging. You can give your customers the option to choose their packaging as if it were a gift to give to someone else. It's a subtle touch that will make your customers feel relieved, knowing they won't have to worry about wrapping gifts.
- Thank you notes. Some brands that partner with influencers send them special packages featuring their products and thank you cards so they can promote them to their followers. Why not do the same for your customers? Of course, you don't need to handwrite every note; simply include a personal message that you can send to all your customers.
5. Monitor shipments
This is one of the crucial steps that could guarantee more than one purchase from your customers. From the moment the tracking number is generated, customers are already eager to receive their items, so it's essential not to disappoint them and to monitor shipments in case of any issues. You can keep your customers reassured by sending them regular updates on their order status or providing tracking numbers so they can keep track of their shipments.
Conclusion
Fashion boutiques represent a significant business opportunity in the digital market, but success hinges on execution. Elements such as photographs, payment methods, product descriptions, and more play a crucial role. By incorporating these elements and adding your brand's unique touch, you'll stand out from the competition.
Remember! Running a fashion store with Shopify can be overwhelming, but fortunately, Shopify Partners like Getmore are here to help answer all your questions and boost your online business. Get in touch with us. We are ready to begin.
